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Regional strategy development
Playbooks and toolkits
Capability-building communications
Regional competitor analysis and benchmarking
The Rinskor™ Active family of products is a revolutionary range of herbicides that provide sustainable solution to effective weed management, helping to protect the rice farmer’s yield potential, stabilize production and maximize profitability year after year.
However, in-market communications teams had different ideas on how to launch the herbicide – resulting in less impactful brand recognition from retailers, distributors and farmers in the region. In parallel, internal recognition of the herbicide was low – not many employees understood its benefits.
Spurwing developed a regional strategy and brand narrative which aimed to support Corteva employees in communicating the Rinskor story clearly and cohesively, helping to ensure it is delivered with confidence and a consistent voice across the region.
The narrative was delivered as part of the Rinskor Brand Experience Toolkit, detailing activities and ideas for the in-market teams to undertake, aligned with the stages of launch they were at: pre-launch, launch and post-launch.
Within the toolkit, we suggested more than 30 different assets to support local teams in their communications journey, such as newsletter templates, social media posts, posters, banners, activation ideas for launch.
100% usage of the toolkit amongst local teams
100% consumption of relevant assets across the region, localised according to market needs and local language
Rinskor’s brand narrative and brand experience toolkit was regarded as a gold standard for future brand messages and brand launch strategies
