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GSK announced a series of major changes including the merger of its consumer healthcare division with competitor Pfizer. Regional leaders needed to keep SEA employees motivated, committed and focused on business as usual.
We boldly chose to invest in community building and positive storytelling. Our campaign was ‘Humans of Southeast Asia’ – a series of honest, inspiring profile stories of SEA employees aligned to the company values. We recognised that employees and leaders need to change their working routines and make their internal platform, Workplace, habitual. This was supported by a multi-channel campaign to facilitate engagement including an employee toolkit, SEA Workplace Champions Group, and practical guidance for leaders.
Increased Workplace participation levels:
Increased key metrics (outperforming against targets):
