Corporate and Brand

How we
can help

  • Business and brand storytelling
  • Corporate and brand strategy
  • Reputation management
  • Thought leadership
  • Strategic media engagement
  • Stakeholder mapping, listening and engagement
  • Insight generation and analysis

How we contributed to a better future


Launching a global
brand in APAC


When Dow and DuPont merged their agriculture businesses to become Corteva Agriscience it was critical that this new brand made an impact and did not lose the brand equity that had been built by its parent companies. Corteva needed a regional brand launch that made an impact, establishing the new company as a market leader.


We developed an engaging narrative supported by a suite of assets that brough to life the APAC angle, built Corteva employees as brand advocates, told an engaging consumer-facing story through strategic media outreach; and leveraged the International Rice Congress to build face-to- face relationships with stakeholders.

This approach enabled us to build the Corteva brand through external channels in the lead-up and post-launch event whilst turning the company’s 2,800 regional employees into brand ambassadors.


An award-winning campaign that resulted in:

135,000 impressions generated
from our social media activity

73 stories in tier one media with coverage reaching 54 million readers

60 regional and global media attendees to our press conference

22,000 views on the leadership

87 priority stakeholders attended
the VIP launch

2,000 launch event attendees