Spurwing expands senior team with the appointment of new director Georgina Purdy

Georgina Purdy joins Spurwing Communications’ growing team of expert communicators in healthcare, food and agriculture   

Spurwing Communications, a multiple award-winning leader in strategic communications across Asia Pacific, today announced the appointment of Georgina Purdy to the role of Director. Georgina will work closely with Spurwing’s Senior Team to shape the strategic direction of the business as it enters its tenth year of operations and expands its specialist offerings to its clients across healthcare, food and agriculture in 2024.  

Georgina brings a decade of global network agency and in-house communications experience across sectors including technology, healthcare and pharmaceuticals, energy and sustainability. Prior to joining Spurwing, Georgina was Head of Communications, International Markets at Gojek, responsible for setting the strategic direction for all communications efforts across Singapore and Vietnam. 

 With extensive knowledge spanning multiple industries and a track record of helping businesses navigate dynamic, highly regulated environments in the Asia Pacific region, Georgina will support Spurwing’s client base of leading international and regional brands on complex reputational issues and business challenges. She will also play a key role in expanding the Global Healthcare Marketing Communications network (GHMC) in Asia Pacific. Spurwing has been the APAC hub lead for GHMC since 2023.   

 “Returning to a fast-paced agency environment is an exciting challenge for me and I’m delighted to be joining such a highly skilled team of sector experts representing an outstanding portfolio of purpose-driven companies in healthcare, food and agriculture. Partnering with clients to develop deeply strategic communications that address complex business challenges and create measurable value is what motivates me, and this is exactly what Spurwing does best for its clients,” Georgina said. “Spurwing has achieved so much in its first decade and I feel privileged to have the opportunity to help shape the company’s future as it enters its next phase of growth.”  

 Speaking on Georgina’s appointment, Emma Jenkins-Lee, Managing Director of Spurwing Communications, said, “Georgina’s arrival marks a fantastic addition to Spurwing’s senior team. Armed with a decade of diverse expertise in strategic communications across various sectors, she is well-equipped to provide the insight and counsel our clients need to manoeuvre through complex landscapes and regulated industries. We are really excited to have her join our team, anticipating the significant impact she will undoubtedly bring.” 

 Spurwing delivers strategic communications programmes for clients in the healthcare, nutrition and food sectors and has grown rapidly since it was founded in 2015. From its headquarters in Singapore, and through its Global Health Marketing & Communications network, the team applies its specialist industry expertise to strategic corporate communications, medical communications and creative briefs throughout Asia Pacific. 

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