Spurwing Communications partners with Sequencr AI
January 15, 2026
Spurwing Communications partners with Sequencr AI to advance AI adoption in healthcare, agribusinesses and food sectors
As AI-driven search reshapes how stakeholders find and assess brands, Spurwing and Sequencr AI equip healthcare, food and nutrition organisations in APAC with the clarity and authority they need to stay in control of their narrative
SINGAPORE, 15th January, 2025 – Spurwing Communications, a leading independent communications agency, has entered an exclusive partnership with Sequencr AI, a hybrid technology and consulting company, to help marketing and communications teams in healthcare, agribusiness, and food and nutrition organisations across Asia Pacific to adopt and scale generative AI with clarity, accuracy and practical outcomes.
The partnership combines Spurwing’s sector-specific expertise in regulated industries, where scientific accuracy, regulatory oversight and stakeholder trust matter most, and Sequencr’s advanced AI architecture and enablement capabilities. Designed for marketing, communications and public affairs teams, Spurwing and Sequencr AI now offer clients:
- GEO Audit & Search Optimisation – a platform to assess how organisations appear within AI-driven discovery systems and improve visibility, accuracy and reputation.
- AI Studio for Content Generation – privacy-compliant, on-brand content creation, including anonymised narratives, virtual brand ambassadors and approved visuals tailored for regulated sectors.
- Training & Enablement Programmes – workflow-based, sector-specific training that builds skills, confidence and measurable ROI across teams.
In addition, the firms will partner to develop custom AI agents for clients, enabling the automation and augmentation of communications workflows.
Emma Thompson, Founder and CEO, Spurwing Communications said: “In sectors like healthcare, food, and agriculture, generative AI holds transformative potential, but the risks around accuracy, compliance and reputation are real. In a market where expectations are rising and teams are under pressure to deliver sharper outcomes, the advantage no longer lies with scale but with those who work smarter, faster and with greater precision. Clients in regulated industries tell us their key pain-point isn’t the idea; it’s the time, cost and compliance risk of bringing ideas to market. This partnership is designed to address exactly that.”
Matt Collette, CEO of Sequencr AI, added: “Communications teams are on the front line of how organisations show up in an AI-driven world. Yet most teams are only scratching the surface of what’s possible with the technology. Partnering with Spurwing will help teams unlock that potential and use AI with clarity and purpose to deliver measurable impact.”
Protecting the value of your communications investment in an AI-first search world
Generative AI is redefining how people search, learn, and make decisions. As of 2024, 51% of all health-related Google searches generated an AI overview, meaning audiences increasingly see synthesised answers before they ever reach a brand’s website. In addition, according to the 2025 e-Conomy SEA report by Temasek, 75% of consumers say AI-powered tools like chatbots, translators, and image search now help them discover content and make tasks easier, and 33% say AI helps them “narrow down to the best 2-3 options”, meaning decisions are being shaped before a brand even engages. This shift means communications teams can no longer assume their content is being seen or understood as intended, putting them at risk of losing control over how their messages are interpreted.
Through Generative Engine Auditing and Optimization (GEO), Spurwing and Sequencr help organisations understand how they appear in AI-driven discovery environments like ChatGPT, Gemini, Claude, Perplexity, and Deepseek, monitor model outputs for bias or errors and benchmark against peers. This insight guides targeted content and communications strategies that improve accuracy and visibility and strengthen the return on communications investment.
Lowering barriers to storytelling and impact through AI content generation
Communications teams in regulated sectors often face long content production cycles and strict approval processes that slow storytelling. The AI Studio develops compliant, high-performing content that reflects an organisation’s tone and authority – using techniques such as brand fingerprinting, model fine-tuning, validation protocols and multi-format content engines. This gives teams a faster, safer way to generate content while maintaining integrity, quality, and consistency across campaigns without compromising compliance or trust.
From curiosity to capability with Gen AI training for Communications
Despite rapid adoption of tools like ChatGPT, with three in five employees reporting intentional regular use of AI at work, less than half report receiving any form of training or education in AI or related application, which increases risk and limits return on investment. Spurwing and Sequencr’s workflow-based training and enablement programs address this gap, give communications teams the practical skills to apply AI responsibly and improve outcomes and efficiency.
For more information on Spurwing and Sequencr AI’s offering, visit:
1 https://www.webfx.com/blog/healthcare/ai-overviews-in-healthcare
2 https://www.temasek.com.sg/content/dam/temasek-corporate/news-and-views/resources/reports/e-conomy-sea-2025-report.pdf
3 https://assets.kpmg.com/content/dam/kpmgsites/sg/pdf/2025/04/trust-attitudes-and-use-of-ai-global-report.pdf
About Spurwing Communications
Spurwing Communications is a multi-award winning, independent strategic communications consultancy working with organisations across healthcare, food, nutrition and agribusiness. From its headquarters in Singapore, and through its role as the APAC lead for the Global Health Marketing & Communications network, the team at Spurwing applies specialist industry expertise to develop and execute tailored communications strategies that build trust, engage key stakeholders and drive measurable outcomes. To learn more, visit https://www.spurwingcomms.com/
About Sequencr AI
Sequencr AI is a hybrid technology and consulting company that helps marketing and communications teams adopt and scale Generative AI. Guided by the principle “Let Thinking Lead,” Sequencr believes AI should enhance human agency. The company works with organizations to design, deploy, and operationalize AI across workflows through AI strategy, training and enablement, Generative Engine Optimization, and the development of custom AI agents and automations. To learn more, visit www.sequencr.ai
For more information, please contact:
Spurwing Communications
Emma Jenkins-Lee
+65 9175 8925
emma.jenkinslee@spurwingcomms.com
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