The last two years have been a rollercoaster for people with Alzheimer’s Disease (AD) and their families. The pandemic has had an impact on all of our lives, but for people living with AD and other types of dementia, the impact has been enormous. Cancelled appointments, a global “stay home” narrative, prolonged social isolation and a controversial drug approval means patients and caregivers have so much more to process and understand, under incredibly difficult circumstances.
How can scientists and researchers communicate their complex messages with impact, while still delivering compelling data that excites their audiences? In a world of never-ending distractions, how do you keep your audience engaged and interested in what you have to say? There has never been a more important time to communicate science. To help our clients win the war of attention, we hosted a virtual masterclass with Jo Browning, a scientific communications coach and author o
A look at how the trend is unfolding in Australia, Singapore and India In this analysis piece, the GLOBALHealthPR™ APAC team – comprising VIVA! Communications, Australia, Spurwing Communications, Singapore and MediaMedic Communications, India – gathered local insights on the role of social media in health communications, and discuss how health communicators can utilise these platforms to enhance their professional networks and maximise consumer and client outcomes. There are
“If I can take a shower without feeling pain, then I know it’ll be a good day.” A patient with Atomic Dermatitis (AD) explains how the most mundane and regular activities can sometimes cause him pain. AD is a life-long skin disease driven by an overactive immune system that leads to an inflammation underneath the skin. It affects patients across all aspects of their daily lives, taking a significant toll physically and emotionally. Awareness days such as World AD Day are usef
Halisha Nandwani The prospect of an internship can seem daunting. The pressure of your first day combined with worrying about making mistakes, not to mention the juggle of multiple tasks and deadlines. At Spurwing, I was given an opportunity to work on projects across the agency’s areas of expertise - healthcare and agriculture – and to jump straight in with responsibilities of my own. Of course, I made mistakes, but I learnt from them. And the hands-on way of learning helped
Jo Filshie Browning The COVID-19 pandemic has highlighted the importance of accurate science communication. Despite incredible breakthroughs in our understanding and management of the virus, the benefits of scientific work are still debated. As scientists, to increase the visibility and impact of your work, you must learn how to communicate succinctly and engagingly online. · Clarity: Appreciate it’s your responsibility to communicate well, not your audience’s to unders
We take on the industry's top questions about sustainability. Sustainability is the buzzword of the day. As more brands and businesses roll out their sustainability commitments, one in five consumers are saying that they do not trust such claims at all. Can public relations add value to a sustainability strategy? What can communications professionals do to bridge this growing trust gap? To address this, we partnered with PRCA and brought sustainability insiders together for a
Megan Willis, Sustainability Director, Cargill Agricultural Supply Chains, Asia Pacific In advance of our sustainability focused webinar with PRCA, Spurwing reached out to Cargill's Megan Willis to hear her thoughts on the role of digital technology in cocoa farming. Often, we assume digital is the silver bullet for sustainable food systems, but it’s a little more nuanced than that. Cocoa farming involves a lot of manual labour, with limited opportunity for innovation. Farmer