Elevating the Kenvue brand on a global scientific stage

Congress Support

Case study: Kenvue WDC

Introduction

Kenvue is a global consumer health leader, responsible for personal health brands such as Tylenol, Listerine, Neutrogena, and Aveeno.

Challenge

In July 2023, Singapore was the first country in the region to play host to the renowned World Congress of Dermatology. Following a recent spinoff from Johnson and Johnson, Kenvue was eager to use this opportunity to showcase its scientific expertise in skin health to a global audience.

Kenvue needed to find a way to leverage this highly competitive event to showcase and reinforce their association with research and expertise for AVEENO and Dr:Ci:Labo, by amplifying their event presence beyond the four walls of the exhibition hall.

Services

Stakeholder Engagement
• Media Relations
Congress Support

Approach.

Spurwing developed a robust media relations strategy designed to drive media and the dermatology community to the Kenvuebooth and sponsored speaking sessions within the congress.

We developed an Asia-based public perception survey of over 3000 individuals to support and drive interest around the clinical data on early interventions of atopic dermatitis that they presented at the congress. We communicated the technological breakthroughs of Dr:Ci:Labo’s anti-ageing, retinol-based beauty products.